New Product and Concept Development

Discovering and implementing real differentiation and maintaining it as a competitive advantage is the fundamental challenge for many businesses today. Driving and delivering strong and valuable innovation is at the top of the agenda.

TKMC is an innovative company itself because of its unique combination of both research as well as business consultancy skills. We have the right balance between creativity and discipline, all of it driven by consumers, involving them at every stage of the innovation process.

We help our clients in creating and driving breakthrough innovation from start to finish, with new concepts as well as new products, all around the world.

The innovation journey starts with an in-depth understanding of your specific business needs. We work together with the key departments within your organisation to create new brands, new products, new packaging or designs, and new advertising.

Breaking the ICE® is our ideation and concept development process which uses the Ideal Customer Experience as a starting point for the creation of new ideas.

Protocepting (www.protocepting.com) is our way of developing and optimising these new ideas, new products as well as new concepts, with carefully selected consumers, in close collaboration with your own innovation team.